# identity.md

## Organization Overview
- **Company Name:** Goner Records
- **Mission:** To champion and release underappreciated music, operate a vibrant retail store offering new and used LPs, and foster a community through events like Gonerfest.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1993 in Memphis, TN. The brick-and-mortar store opened in 2004 in Memphis, TN.
- **Size and Scale:** A record label and retail store that has processed over 30,000 orders for more than 15,000 customers. Hosts Gonerfest annually since 2004.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to promoting unique and underappreciated music, fostering a strong community around independent artists, and providing a diverse selection of records for enthusiasts.
    - Relevant Links: [About Us](https://goner-records.com/pages/about-us)
- **Team Links:** [About Us](https://goner-records.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an independent record label, a physical retail store specializing in new and used LPs, and an organizer of the annual Gonerfest music festival.
- **Location(s) and Geographic Presence:** Primarily based in Memphis, TN, with a retail store located at 2152 Young Avenue. Its record label operations have a global reach through its artist releases.
- **Key Partnerships and Affiliations:** Has released music from notable artists including Jay Reatard, Guitar Wolf, King Khan & BBQ Show, Eddy Current Suppression Ring, Ty Segall, Carbonas, Reigning Sound, and Quintron.